E-commerce
Dealer orders instead of Excel and 40 calls a day
- processing time
- -64%
- dealers onboard
- 180
- to launch
- 3 mo
The challenge
Dealers phoned managers, who checked stock in 1C by hand and re-typed orders into spreadsheets. One manager took up to 40 calls a day, and product-code mistakes surfaced only at the warehouse.
What we did
Dealer portal
A personal account with the assortment for each dealer’s contract, real-time stock and payment history.
1C data exchange
Two-way exchange every 5 minutes: stock, prices, orders, documents — with a queue and retries on failure.
Roles and limits
Regional managers see their dealers, leadership sees the summary. Credit limits are checked automatically.
Analytics
A sales dashboard by region and crop, with exports for the finance team.
The result
Dealers now place orders themselves: processing one order dropped from 22 to 8 minutes, and product-code errors all but disappeared. Two managers moved from routine work to growing their regions.
“We came with Excel sheets and chaos in our orders. Three months later we had a system where a manager closes a request in two minutes. And most importantly, they talked to us like people.”