Healthcare
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E-commerceStore + subscription
A coffee subscription that brings in half of revenue
- conversion
- +38%
- revenue from subscriptions
- 52%
- LCP
- 0.4 s
The challenge
The store ran on an old template that took 6 seconds to load, the cart got lost on mobile, and subscriptions were handled manually in Telegram — the owner wrote delivery reminders herself.
What we did
New store
A rewritten front end, a catalogue with roast and flavour filters, and a fast cart with no page reloads.
Subscription builder
Customers pick the coffee, amount and frequency, and can pause or change the address in their account.
Payments
LiqPay, Apple Pay and instalments, with recurring charges for subscriptions.
Warehouse
Stock sync, automatic Nova Poshta waybills and delivery statuses in the account.
The result
Conversion rose from 3.0% to 4.2%, and LCP is 0.4 s. By month five subscriptions brought in 52% of revenue, and the owner no longer writes reminders by hand.
“The best part is we’re no longer afraid of Black Friday. The site just holds up, and I see everything in one dashboard.”